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Awareness campaigns

Raising awareness is a normal expression advocacy aggregates use to justify a specific event, handout or even the whole association. Raising awareness alludes to cautioning the overall population that a certain issue exists and ought to be approached the way the gathered group advocates. There is an enormous lack of knowledge in the community surrounding several health (physical and mental) and environmental issues. The reality is some of them are extremely common, affecting an increasing number of people each passing year around us. Therefore, these events and awareness campaigns are a fantastic opportunity for people to learn about issues that exist within and around them.

Campaigns at AFND

AFND initiates several awareness campaigns with specific to general consumers such as misleading advertisements, unethical medical practices, providing geriatric and palliative care, sustainability and environmental care, importance of nutrition and hydration, preventive health care such as over nutrition, under nutrition/malnutrition, increasing physical activity, food labelling awareness campaign, smoking, alcohol, tobacco, and more... Diseases specific awareness campaigns on communicable (infectious diseases), AIDS, Tuberculosis, Leprosy, and other illness such as Autism, Epilepsy

How do we conduct awareness campaigns?

  • From time to time many community organizations want to make special attempt to get their message across to a new and larger section of population. The challenge is to create interest and inform/educate people who are not aware or have not been involved in the cause. Check how we do it
  • Online: Today the world is digital, knowing our presence, at AFND, we create awareness through Web 2.0. Our campaigns are created focused on the objective of the program being targeted. First it identifies the right social media channel (e.g. Face book, Qzone, Whatspp, Google+, YouTube, Twitter), optimize the social content, optimize the team and strengthen the engagement strategy. We ensure to measure the awareness metrics through potential reach, mentions per time period, inbound links, share of voice and share of conversation.
  • Mass Activity: Schools, Apartments, Hospitals, old aged homes, hostels, individuals (one on one) etc.

Benefits of awareness campaigns at AFND

  • Awareness programs at AFND helps raise funds for implementation and research over environmental and health issues.
  • AFND does everything from providing practical support to educating the public over community and human health.
  • Programs at AFND are compelling and urge people into action.
  • It allows you to connect with like-minded people, generating support for a cause.
General Public, Corporate, non-governmental organizations, hospitals, old age residential care, caterers, and any individual or group who are interested and passion towards preventive healthcare activities. We just not leave you by educating through videos and pamphlets along but rather change your behaviour by changing beliefs and perceptions (social norms), attitude and motivation, implementing structural changes, influencing the availability and accessibility of health service.

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