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Healthcare Consumer and Market Research

What does your Consumer expect from your product / Service? We help in reducing costs and improve patient outcome via insights obtained from consumer needs and beliefs.

AFND enable to develop consumer research solutions by offering both qualitative and quantitative testing methodologies. We assist in conducting consumer research by analyzing attitude, usage and segmentation. Further, we also analyze product positioning, packaging, selection of the concept, understanding the consumer choice, identification of marketing mix or best sensory combination, identifying key drivers and new insights. .

We also conduct qualitative studies to understand the sensory dimensions and emotional experience behind the product. We enable to obtain concept test, prototype, positioning research and new opportunities identification. We use different methodologies based on the goals and objectives of the research that includes, focus groups, diads, or face to face interview. For quantitative research, we focus on preferences test, discrimination and product, pack and concept evaluations. We serve wide range of industries including hospitals, diagnostics centers, medical equipment, medical consumables and consumers.

We specifically focus on the following services

  • Conduct healthcare market research and psychographic segmentation to understand the specific consumer behaviour (diabetes, heart diseases, depression,)
  • Develop tools, resources and education for healthcare professionals to effectively engage patients in improving compliance.
  • Develop medication compliance programs across the segments
  • Product positioning, packaging, selection of the concept, understanding the consumer choice, identification of marketing mix or best sensory combination, identifying key drivers and new insights.
  • Home cupboard audits, mystery shopping
  • Brainstorming Sessions
  • Food and emotion diaries
  • Consumer acceptability and preferences
  • Discrimination and descriptive testing
  • Online surveys, competitor and product benchmarking
  • Product optimization, and claim substantiation.

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