Entrepreneurship Support

At AFND, we not only develop innovations and translate the society but we also create entrepreneurs. All our new products and ideas disseminated to the society through our entrepreneurship programs. We have initiated two such projects recently that includes CFME and the Healthy Supermarket model. Both the project in terms of ideas conceptualization and implementation has been successful running in various countries and the states.

There is an ample evidence to prove that small change in lifestyle modification including diet physical, yoga & meditation activity would provide huge impact in the prevention of chronic diseases. For example: The Diabetes Prevention program study findings revealed that onset of diabetes was delayed by about 4 years by lifestyle intervention and 2 years by metformin compared with placebo.

How we are different from others?

In India there are approximately 6500 hospitals specially emphasized on treatment of diseases based on drugs. Further there are wellness/dietary clinics (owned by individuals) in different parts of India but they are focused more towards traditional dietary prescription and did not consider the scientific based approach. In addition, gym centers are also growing today but emphasize was more on six packs and fitness. In addition, there are number of Ayurvedic centers that emphasize Ayurvedic medications and acceptability of such medication is also low among population. All the centers above either considered diet, exercise and yoga and meditation as a part and not from holistic perspective.

Moreover, not many has focused on natural way of preventing, treating and managing diseases in a scientific way with evidence based approach. The concept conceived by AFND, a CFME model does this work effectively.

Moreover, not many has focused on natural way of preventing, treating and managing diseases in a scientific way with evidence based approach. The concept conceived by AFND, a CFME model does this work effectively.

CFME in Mylapore

The issue of obesity is on the rise especially in an urban metropolitan city of Southern India, Chennai. The effects of globalization and westernization coupled with unique Asian Indian phenotype worsened the scenario. Increasingly, public health strategies focusing on environmental determinants of overweight and obesity, an appropriate area of intervention. This has warranted an innovative approach that focuses both population and individual-based prevention strategy to mitigate obesity epidemic. This article presents such an innovation of nutritional education via the ‘healthy supermarket’ model.Though there are supermarkets that propagate healthy food, none has been effective in promoting the awareness on healthy eating, predominantly because along with healthy food, high processed food is also sold. This model, however, used a colour coded method, along with additional labelling of ingredients, in-house nutritionists and posters for education and information. The main barriers faced were related to those of the suppliers, manufacturers, nutritionists, consumers as well as the fiscal aspects of sustaining such a supermarket.

However, the upkeep of such a concept requires a multifaceted approach such as support from the public health authorities, need for specialties within the occupation of nutrition and dietitians, who can recognize obesity as being a specialist area of dietetic practice, and promotion of social entrepreneurship. To conclude, the strength of this education model includes real-life setting, the new design of supermarket and similar concepts can be setup or the existing ones can be remodelled with a sustainable business model for policy changes. In order to observe the success of this model on chronic diseases epidemiology, this model needs to be replicated in different areas of Southern India and other regions with the concept of ‘the food pharmacy’. – Published.

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CFME in Dharmapuri

Preeminently, the risk factors for the incidence of metabolic diseases are prevalent for all ages and conversely, all ages are inclusive of the prevention and management measures in the objective of addressing the ailments. The prevention and management of metabolic disorders can be equated to addressing individual risk factors significantly initiated within a society which is a smaller representative of wider population, otherwise known as a nation. The district of Dharmapuri is one among rapidly developing districts in Tamil Nadu in all aspects. When considering from nutritional and health perspective, despite unpublished statistical data, the district exhibits the incidence of diabetes and other metabolic diseases on the increase among its locals. It is also well acknowledged that the prevalence of female infanticide, low birth weight and its associated mortality, dental mottling are significantly higher in Dharmapuri district due to poverty, worm infestation, and fluorosis. The children have a higher risk of developing malnutrition, recurrent infections and neuro-developmental impairments. Although precise factors


are not known due to the lack of published data, it is hypothesized that the fetus adapts its structure and physiology in response to an adverse environment in uterus, which predisposes it to chronic diseases in later life - the thrifty phenotype hypothesis. The applicability of the hypothesis cannot be much befitting to any other district as it is to the people in Dharmapuri district, where there is a comparatively higher prevalence of low birth weight infants.

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